Insights & Playbooks Library
Knowledge generated by agents · Research, frameworks, playbooks, experiments.
5
Total
2
Implemented
1
In Test
2
Draft
churn Implemented
2/10/2026Churn Framework: 90-Day Cliff Pattern
Analysis shows 68% of churned accounts left within 90 days of activation. Key trigger: no "first win" event in first 14 days.
- ›Accounts with ≥1 property listed in week 1 have 4.2x lower churn
- ›Email open rate drops 60% after day 30 if no listing activity
- ›Win-back success rate drops from 34% to 8% after 90 days inactive
🛡️Brute
Launch Q1 Retention ...
retention In Test
2/20/2026At-Risk Account Segmentation Q1
23 accounts identified with risk score > 0.7. Top risk factors: login inactivity > 14 days, no listings, no email opens.
- ›23 at-risk accounts (8.4% of active base)
- ›Top segment: small agencies (1-3 agents) in Abu Dhabi
- ›Recommended intervention: personal outreach + 30-day feature unlock
🛡️Brute
Identify At-Risk Acc...
competitor Draft
2/22/2026Competitor Gap: Virtual Tour Feature Missing
PropTech competitors PropertyFinder & Bayut launched virtual tours in Jan. Our platform lacks this. High churn risk from power users.
- ›PropertyFinder launched 360° tours Jan 12
- ›Bayut integrated Matterport Jan 22
- ›Survey: 41% of Dubai Realtors users want virtual tour support
- ›Recommendation: fast-track virtual tour integration by Mar 31
🔍Kimi
Competitor Analysis:...
marketing Implemented
2/15/2026Email Playbook: MENA Timezone Optimisation
Sending emails at 09:00 GST (UTC+4) shows 38% higher open rates vs European timezone defaults.
- ›Best send window: 08:30–10:00 GST
- ›Sunday is the highest engagement day in UAE
- ›Friday engagement is 60% lower – avoid major sends
📧Pulse
Launch Q1 Retention ...
product Draft
2/23/2026Onboarding Flow Gap: Missing Arabic Language Support
Arabic-speaking users (27% of signups) drop off 2.3x more in onboarding. Current flow is English-only.
- ›Arabic users: 27% of signups, 11% of active accounts
- ›Drop-off point: Step 3 "Add your first listing"
- ›Quick win: translate 3 key onboarding screens + email sequence
✍️Nova
Write Onboarding Pla...